Digital campaigns that rally advocates

Data visualization meets marketing

When we started building data visualizations and dashboards, we realized that our clients needed something more to empower their communities.

Our digital campaigns put facts in the hands of your advocates. Data has the power to change minds.

These campaigns usually follow a four step process:

Step 1: Craft a data + digital campaign strategy

We analyze and visualize data, helping to tease out the most powerful narratives. Working alongside subject matter experts, we help identify the channels, tactics, stories, and communities that can add gravity to the conversation.

Step 2: Validate approach with advocates

Before launching a digital campaign, we test our assumptions with a working group of diverse advocates. We want to know: does this data help you make your case?

Step 3: Campaign execution

From beginning to end, our team manages campaign execution, including:

  • Website development
  • Social media engagement
  • Strategic public relations
  • Blogger outreach
  • Community stakeholder engagement
  • Digital media buys
  • Multivariate testing
  • Assess & refine each week

Step 4: Project assessment

We provide a full accounting of the campaign, including key statistics to help determine the overall impact. This includes web and social analytics, ROI calculations, case study development, and an overview deck/presentation for funders.

We offer digital marketing campaign services that integrate with our data visualization tools.

Our digital campaign work includes:

  • Data visualization development
  • Website development
  • Messaging and copywriting
  • Campaign brand development
  • Content marketing
  • Social media distribution
  • Traditional press outreach
  • Community partner development

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